Question 1

What is enrollment marketing ROI software?

Accepted Answer

GrowthKit connects campaign costs — such as mailers, digital ads, and open houses — to family inquiries and enrolled-student outcomes, then compares those results with district-set funding assumptions. It reports cost per enrolled student, projected funding value, break-even enrollment, and projected ROI.

Question 2

How does enrollment marketing attribution work?

Accepted Answer

When TourBook is enabled, each campaign provides a tracked link and downloadable QR code. An inquiry submitted through either, or one that staff explicitly assigns to a campaign, is directly attributed. An untagged inquiry is date-estimated only when exactly one campaign window matches; overlapping and out-of-window inquiries remain unattributed.

Question 3

How does GrowthKit calculate projected ROI?

Accepted Answer

GrowthKit subtracts adjusted campaign cost from projected multi-year funding value, divides that net value by adjusted cost, and expresses the result as a percentage. Funding, attendance, persistence, overhead, and manually added enrollment figures are district-controlled assumptions, so the result is a planning estimate rather than guaranteed revenue.

Question 4

What does GrowthKit cost?

Accepted Answer

Nothing extra. GrowthKit is included with every DistrictMapper plan, so districts can compare campaign cost and projected enrollment value without buying a separate attribution tool.