Question 1

What is enrollment marketing ROI software?

Accepted Answer

Software that ties a district's enrollment-marketing spend — mailers, digital ads, open houses — to the students who actually enrolled, then converts that into per-pupil funding dollars: cost per enrolled student, multi-year value, and return on investment.

Question 2

How does enrollment marketing attribution work?

Accepted Answer

Every campaign gets its own trackable links and QR codes. When a family scans the postcard or clicks the ad, GrowthKit attributes that family to the campaign and follows them through to enrollment, so you know exactly which outreach brought in which students.

Question 3

What does GrowthKit cost?

Accepted Answer

Nothing extra. GrowthKit is included free with the DistrictMapper suite, so proving the ROI of your enrollment marketing doesn't add to the budget you're trying to justify.